In today’s world, a strong online presence is crucial for businesses of all sizes — and that includes local businesses. While most business owners may not know exactly where to start, here are six tips to help anyone get started marketing a local business.
Start by Claiming Your Google My Business Listing
If you haven’t already claimed your Google My Business listing, now is the time to do so. This is a free listing that allows you to control how your business appears in Google Maps and Google Search results. Be sure to complete your listing in full and include accurate, up-to-date information such as your hours of operation, website URL, and contact information. You can also add photos and even post special offers or deals on your listing.
Create Location-Specific Pages on Your Website
In addition to claiming your Google My Business listing, you’ll also want to create location-specific pages on your website. These pages should include relevant information about your specific location, such as your address, phone number, and hours of operation. Including this information on your website helps improve your visibility in local search results.
Use Local Keywords on Your Website
Another way to improve your visibility in local search results is by using local keywords on your website. Local keywords are terms or phrases that include a location, such as “coffee shops near me.” Use these keywords throughout your website, including in titles, headings, and throughout the body of your content. This means including your city and state in your titles and tags, as well as creating location pages that include relevant information about your business (hours, address, contact information, etc.).
In addition to helping improve your visibility in search results, using local keywords can also help you attract visitors who are actually located near you— which is key if you’re looking to drive foot traffic to your brick-and-mortar location or want more customers for your localized service.
Use social media to connect with potential customers
Another great way to reach new customers is through social media. Platforms like Facebook, Instagram, and Twitter provide excellent opportunities to connect with potential customers in your area who might be interested in what you have to offer. Make sure to post engaging content regularly, and don’t forget to include links back to your website!
Pay-per-click advertising can be a great investment
Finally, if you really want to give your online marketing efforts a boost, consider investing in pay-per-click (PPC) advertising. PPC ads are a great way to reach potential customers who are actively searching for businesses like yours online. And because you only pay when someone clicks on your ad, it’s a very cost-effective way to market your business!
Ask your customers to send you more customers
Word of mouth is the most powerful marketing for any business. And while there are many ways to generate new leads, referrals continue to be one of the most effective (and least expensive) methods for acquiring new customers. Local businesses should focus on implementing programs that generate word-of-mouth referrals from current and past customers in order to attract new business.
Conclusion
By following these tips you can begin marketing your local business online effectively and efficiently. If all of this sounds intimidating and you want help getting started, let us know. Our team of experts is ready to partner with you and create a local marketing plan that drives sales.
